In the News

In The News

102-year-old Greater Cincinnati nursery changes how to shop for plants

A four-generation, family-owned Greater Cincinnati nursery is offering a new way to shop for locally grown plants.

Mason-based Natorp’s, founded in 1916, has launched the first Cincinnati e-commerce website where gardeners can shop the retail operation online, giving them access to the company’s 334-acre nursery, which is the largest in Greater Cincinnati. Read More

Bower & Branch adds grower Natorp’s Nursery

Bower & Branch, Trees for Life, a group of independent garden retail, landscape firms, and growers, announced on Dec. 19 that it would add The Wm. A. Natorp Company (Natorp’s Nursery) as a grower member. The Cincinnati-based business is the region’s largest grower and brings 100 years of horticultural excellence to the Bower & Branch group. Natorp’s Nursery joins Eaton Farms as a Bower & Branch licensed member grower and adds a wider selection of specialty trees, perennials, and ornamental grasses to expand the current selection of more than 370 tree and topiary varieties available online and through all members. Read More

Premium Outlet Experience

Back in the late 1980s, the Natorp family business had five garden center locations and a wholesale nursery. Today, the garden centers have been phased out, making way for the family’s most recent business endeavor — Natorp’s Nursery Outlet. Read More 


Natorp’s Opening Nursery to Public

The Mason-based family-run business will open Natorp’s Nursery Outlet this September at the 150-acre Natorp’s Nursery in Mason. The company is the largest grower in the region, growing more than 1 million plants annually. Read More