Natorp's History ...  our story


Celebrating Our 91st Year In Business

The seed for the Natorp Companies was planted many years ago in Europe when Mr. William A. Natorp served his apprenticeship in the horticulture field. Bringing this background to Cincinnati, and with the help of a small advertising card displayed in the window of a florist's store in 1916, Mr. Natorp ventured into the landscape business. 

The need for more and better plants resulted in starting an eight-acre nursery in 1920. Over the years, acreage has been added and presently the company operates on 500 acres in Warren County. It's the largest in the tri-state area, growing more than one million plants.

In 1947, Natorp's opened its first retail nursery store. Since then, the retail stores have grown in number, and are conveniently located to serve the Greater Cincinnati and Northern Kentucky area. Ninety percent of the plants at the stores, including annuals and perennials, are grown at our nursery.

The Natorp Landscape Division has become one of the largest in the Midwest. It 's a full service landscape division with a history of excellence in design, installation and maintenance for all your landscape needs.

Merten, William's son, continued in his father's footsteps guiding the company from 1955 to 1975.  Merten continued as CEO until 1987. Since the company's inception, quality plants and professional service have been our mission. This philosophy has proved successful in the past and will continue to provide our building blocks for the future.

A Wholesale Nursery was added late in the 1980's to provide area hardy quality plants for other landscapers and retailers.

In 1975, Merten's son, Ken accepted the leadership position. Ken continues to serve as CEO of the Natorp Companies. From 1996 until 2002, trusted friend and employee, John B. Schmidt, Jr. served as President.   In 2002, Ken's sons, Kyle and Craig accepted the leadership of the family company. As the fourth generation to lead the companies, Kyle and Craig are continuing the philosophy of providing quality plants and professional service.

The third and fourth Natorp generations are operating the business today.
Left to right: Ken Natorp, Kyle Natorp, Nancy Natorp, Craig Natorp and Jamie Natorp.